Affiliate Marketing covers an enormouse number of products and services ranging from those created by Individuals to National and International Companies, which we will call Vendors. Vendors being those entities that have created and own the product or service.
Affiliate Marketing is one of the most lucrative forms of “referral” marketing, because, with the huge resources available to each of “us” that we use to communicate with those we know and those we don’t… yet… gives each of us the ability to simply “refer” people to those things we have found and are, hopefully, using.